Saturday, August 11, 2007

IPhone = Jesus Phone?!?

I've been doing some searching online for information on cell phones and religion and I came across an interesting that the IPhone has been "dubbed the Jesus Phone by its more blindly faithful users". This metaphor was used by bloggers and then the media in news reports even before the phone was released in July. It evokes the image of Steve Jobs (the president of Apple) as Savior of all our technological needs and the IPhone as god. Some have argued that "Jesus Phone" users are like cult followers exhibiting religious like tendencies, i.e. the cult of Jesus Phone. In news reports religious language is often present, with reporters using phrase such as the "iPhone's divinity", "the messiah of all gadgets" and "the Messiah phone should find itself rich in disciples" are common and a few even provide images that suggest the the cult of mac who may "worship the Jesus phone". Even critiques of the IPhone use religious metaphor and images such as "shares many of the same handicaps that bedevil other U.S. cellular devices"

The IPod as Jesus Phone has arguably been fueled by the reviews and descriptions of the IPhone amongst the blogging community. One blogger has even set up a blog called IPhone Saviour dedicated to the culture and conversation emerging around the new phone using many religious images and heavily religious language. While the significance of this phenomenon is in need of further consideration, it does show the powerful currency religious imagery and language still hold in our media culture.

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