Tuesday, August 07, 2007

IPod Culture: Use it, Wear it, Brand It, Sacralize it

My university just announched the launch of the "Fightin' Texas Aggie Ipod", custom-engraved with the Texas A&M University logo. In the last year I have been noticing a lot of IPod related gear demonstrating how pervasive this little piece of technology is becoming in our culture. Marks & Spencers in the UK offers the Ipod suit, for the professionally tailoried tech geek amongst us so no unslightly wires or connector mess up one's dapper look. Of course there is the Nike/Ipod partnership producing running shoes that house a sensor in you shoe to help you monitor your distance and heart rate via you nano while you run. And is you want to "Tune in to God" you can clothe your Ipod in the appropriate religious cover. I am facinated by the fact that by trends in re-branding a popular brand to make them "our" own. But when it comes to religion and religious communities doing this what message does this send out? Are we tryine to sacralize, re-enchant or proselytize our technology? Does it infer that God has a master IPod? Or...what would Jesus have on his Ipod? (interesting...according to a Beleifnet poll 55% of people said JC would not even own one!)

1 comment:

Stephen G said...

Have you seen this? The iPod as a vehicle to start biblical reflection.