Selling Religion...

...with half-naked Mormons?! Okay this post is not about new media but one of my students (Thanks Nyomi!) sent me a link today to an interesting story from Rolling Stone that I had to comment on. It is about a young Mormon entrepreneur who has just published a calendar called "Men on a Mission" featuring bear chested "open minded" former Mormon missionaries. Talk about an interesting mix of religion, media and popular culture--a calendar that both generates interest in religion and challenges it by addressing stereotypes of people of faith. Also check out what the Dallas Morning News & MSNBC had to say. The proceeds are to be fed back to various charities where the young men did their mission work. I wonder if we would ever see one featuring evangelical hunks on outreach or sassy Jewish gals on shabbat...