Tuesday, February 26, 2008

The most recent edition on the Journal of Media and Religion has featured 2 very interesting articles concerning religion and the internet. Below are links to these articles with brief summaries:

1. "Nonprofit Religious Organization Web Sites: Underutilized Avenue of Communicating with Group Members", written by Melissa Smith. This article suggests that nonprofit religious organizations do not take full advantage of its website's capabilities. For example, Smith found that religious organizations do not hire marketing professionals to aide in the website creation/upkeep, they do not track the number of visitors to the website, and they do not use the website as a recruiting tool for the organization. Additionally, Smith writes that religious organizations use other forms of technology to contact members instead of websites.

2. "The Use of Internet Communication by Catholic Congregations: A Quantitative Study", written by Lorenzo Cantoni and Slawomir Zyga. This article is a result of a study which attempted to measure internet usage among all Catholic religious groups and autonomous organizations worldwide. Based on the answers received, Cantoni and Zyga assert that centralized institutions utilize the internet to a higher degree than autonomous institutions. Within centralized institutions, a difference is noted between male and female groups. The article also presents proposals for this trend.

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